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Users and advertisers are mostly unfazed by Facebook scandal

Users and advertisers are mostly unfazed by Facebook scandal
From TechCrunch - April 13, 2018

Facebooks downfall has, it seems, been greatly exaggeratedat least according to Facebook . Even with the Cambridge Analytica fallout and subsequent #DeleteFacebook campaigns, the site appears to be largely unfazed. An executive confirmed as much in a recent interview with The Wall Street Journal.

A majority of users havent altered their settings and advertisers appear to be staying put. We have not seen wild changes in behavior with people saying Im not going to share any data with Facebook anymore, Global Marketing VP Carolyn Eversontold the site.

And while the company has certainly been put under a microscope by Congress and other lawmakers internationally, Everson adds that Facebook isnt really anticipating that much will change on the legislative side of the equation, either.

The executive says the company isnt anticipating major changes to our overall revenue and business model as it pertains to the potential ability for users to opt out of the targeted ad model that came under heat during this weeks hearings.

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