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GIF search is coming to LinkedIn messaging through Google's GIF engine Tenor

From TechCrunch - April 11, 2018

Tenoris now going to exclusively power GIF searches in LinkedIn messaging after Google a few weeks ago, adding yet another service to its already pretty large portfolio of messaging platforms.

Tenor has long positioned itself as a GIF search tool working across a number of different platforms, ranging from its own keyboard to Facebook Messenger. As such, it wasnt a huge surprise that Googlea search platformdecided to acquire the company toward the end of march. Tenor at the time said it powered more than 12 billion GIF searches every month, and that kind of search volume fits pretty neatly with Googles quest to index the worlds information in a way thats easily searchable. LinkedIn adds another component to that Swiss army knife, and it also gives Google another entry point to a different platform when it comes to some variation of GIF search.

The new engine is available for 50% of users today, and will be rolling out to more users over time. This gives LinkedInmessenger a robust GIF search platform, as well as ways to find trending GIFs, as well as a custom trending stream based on GIFs most often found in their network.

GIFs are increasingly popular in messaging apps, and Tenor is one example of how its become almost table stakes for any messenger platform. While LinkedIn is mostly a place where youd expect to be closing deals and acquiring customersor searching for a jobit doesnt really change the core value proposition of what a GIF provides. Companies like Tenor seek to position GIFs as a way to compress more information (or some kind of emotion) into a compact form factor that has very little friction inside a messenger platform.

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