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Facebook pushes for more personal updates with launch of new Lists feature

Facebook pushes for more personal updates with launch of new Lists feature
From TechCrunch - February 13, 2018

Facebooks status update box is getting a new feature called Lists, which begins rolling out today. This is the first major update to the entry field since the launch of colored backgrounds just over a year ago, and also serves as a way to encourage Facebook users to share more personal content. The feature, like it sounds, lets users make lists of anything they chooseNew Years Resolutions, To Dos, restaurants to try, travel ideas, and more.

Users can create their own lists with colored backgrounds, and decorate them with emoji.

The lists are also designed with the idea that friends could copy each others lists to share their own opinions about the subject at hand.

The feature is not yet broadly available, as its a slow global rollout starting today, we understand.

The addition appears as a part of the Whats on your mind? (status update) box as another option alongside things like Polls, Feeling/Activity, Photo/Video, Check In, GIF, and other items.

The goal with features like these is to push users to post more personal updateslike stories about their lives, what theyre up to, and what theyre thinking. These types of posts were once Facebooks bread-and-butter, and enticed friends to log back in to see what others were saying. But over the years, Facebooks News Feed has filled with videos, links, news, memes, updates from Facebook Pages, and, of course, ads.

Facebook today is trying to solve the problem of too much non-personal content in its News Feed.

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