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Facebook is creating a news section in Watch to feature breaking news

Facebook is creating a news section in Watch to feature breaking news
From TechCrunch - February 12, 2018

Facebook is going to create a new news section in its video streaming platform Facebook Watch to feature breaking news stories.

The move, which Campbell Brown, the companys year-old head of news partnerships, announced onstage at the Code Media conference in Huntington Beach, is part of a broader evolution of Facebooks news strategy.

Facebook launched the Watch platform in August as a way to compete more directly with other video distribution platforms online.

As my colleague Josh Constine wrote when Facebook first launched the product:

Facebook has a new home for original video content produced exclusively for it by partners, who will earn 55 percent of ad break revenue while Facebook keeps 45 percent. The Watch tab and several dozen original shows will startrolling outto a small group of U.S. users tomorrow on mobile, desktop and Facebooks TV apps.

By hosting original programming, Facebook could boost ad revenue and give people a reason to frequently return to the News Feed for content they cant get anywhere else.

Watch features personalized recommendations of live and recorded shows to watch, plus categories like Most Talked About, Whats Making People Laugh and Shows Your Friends Are Watching. Publishers can also share their shows to the News Feed to help people discover them. A Watchlist feature lets you subscribe to updates on new episodes of your favorite shows. Fans can connect with each other and creators through a new feature that links shows to Groups.

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