Advertisement

Snapchat will not let users broadcast Live

Snapchat will not let users broadcast Live
From TechCrunch - February 7, 2018

Snapchat is finally getting Live video, but you wont be able to broadcast. Today Snapchat announced it will pipe snippets of NBCs Live Olympics coverage directly into its app. But when TechCrunch asked if users would be able to go Live, a Snap spokesperson told us on background that theres no intention to open up broadcasting to Snapchatters. They said users have not been clamoring for Live broadcasting abilities, and the company doesnt see many use cases for them.

Instead, Snap Inc. says that transmitting live television to help Snapchatters experience culturally relevant moments is what makes sense. Snapchat wont broadcast whole sports games or award shows, but says that it could stream the most important parts of big events, like the Oscars awarding Best Picture.

This effectively throws shade on Facebook, which has poured resources into building and promoting Live capabilities for users, but has seen very few stand-out broadcasts from those users beyond a woman laughing hysterically in a Chewbacca mask.

Snap Inc. is rightfully assuming that most users just dont have interesting enough lives to warrant Live streaming. The feature can generate low-quality notifications that annoy users, which frequently happens on Facebook and Instagram. And even if people open those notifications, the long-form, unskippable content might seem slow and boring compared to the fast-paced clips people are used to on Snapchat.

Snapchat Live for the pros

Snapchats special Live video player shows the full horizontal TV stream in the bottom quarter of the screen where users can tap to choose which vertical slice they want to see zoomed into in the top three-quarters of their phone. Users will be able to sign up for notifications about all future Live broadcasts, or just ones about specific sports, the company tells me.

Advertisement

Continue reading at TechCrunch »