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YouTube suspends ads on Logan Paul's channels after “recent pattern” of behavior in videos

YouTube suspends ads on Logan Paul's channels after “recent pattern” of behavior in videos
From TechCrunch - February 9, 2018

More problems and controversy for Logan Paul, the YouTube star who caused a strong public backlash when he posted a video of a suicide victim in Japan. Googles video platform today announced that it would be pulling advertising temporarily from his video channel in response to a recent pattern of behavior from him.

This is in addition to Pauls suspensions from YouTubes Preferred Ad program and its Originals series, both of which have been in place since January; and comes days after YouTubes CEO promised stronger enforcement of YouTubes policies using a mix of technology and 10,000 human curators.

Since coming online again after a one-month break from the service in the wake of the Japanese video, in addition to the usual (asinine) content of his videos, Paul has tasered a rat, suggested swallowing Tide Pods, and, according to YouTube, deliberately tried to monetize a video that clearly violated itsguidelinesfor advertiser-friendly content (were asking if we can get a specific reference to which video this might bethey all seem pretty offensive to me, so its hard to tell).

After careful consideration, we have decided to temporarily suspend ads on Logan Pauls YouTube channels, a spokesperson said to TechCrunch in an emailed statement elaborating on the Tweet. This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.

Yesterday, during a series of Fake News hearings in the U.S. led by a Parliamentary committee from the UK, YouTubes global head of policy Juniper Downs said that the company had found no evidence of videos that pointed to Russian interference in the Brexit vote in the UK, but the platform continues to face a lot of controversy over how it vets content on its site, and how that content subsequently is used unscrupulously for financial gain. (YouTube notably was criticised for taking too long to react to the Japanese video that started all of Pauls pain.)

This is a contagion problem for YouTube: not only do situations like his harm public perception of the serviceand potentially have an impact on viewershipbut it could impact how much the most premium brands choose to invest on ads on the platform.

Interestingly, as YouTube continues work on ways of improving the situation with a mix of both machine learning and human approaches, it appears to be starting to reach beyond even the content of YouTube itself.

The Tide Pod suggestion came on TwitterPaul wrote that he would swallow one Tide Pod for each retweetand appears to have since been deleted.

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