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Twitter now lets advertisers sponsor publishers' Moments

Twitter now lets advertisers sponsor publishers' Moments
From TechCrunch - January 26, 2018

Twitter has added a new advertising product to its lineup. The company announced today its offering brands the ability to sponsor Momentsthe Stories-like feature that includes a series of tweets, often including images, GIFs and videofrom select publishers. The first Sponsored Moment is already live, Twitter says, and the feature is now broadly available to all publishers who participate in In-Stream Sponsorships worldwide.

Currently,Bloombergs Momentabout Davos is being sponsored byBank of Americathe first to publicly launch. However, Twitter says it had been testing the feature before today with select partners.

Sponsored Moments give the advertiser the ability to add a branded cover image to the Moment in question, as well as insert their own brands tweets into the Moments round-up.

As with other In-Stream Sponsorships, the Moment can also be promoted and targeted towards a specific audience using Twitters advertising tools.

Like In-Stream Sponsorships, the goal with the new program is to connect brands one-on-one with partner content in a customized fashion, where theres tight alignment between the advertiser and that content, Twitter says.

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