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Instagram's Carousel ad format is coming to Instagram Stories

Instagram's Carousel ad format is coming to Instagram Stories
From TechCrunch - February 1, 2018

Its been less than a year since Instagram brought advertising to Instagram Storiesa format that its owner Facebook said in November has more than 300 million daily users. Since then, its been working to expand those capabilities, like incorporating ad formats that were already established elsewhere.

Today, Instagram is announcing plans to bring its Carousel Ads into Stories. That means the ads in Stories are no longer limited to one piece of media (which could be a photo or a video)they can now include three.

Director of Product Marketing Susan Rose noted that this is something that users can already do with organic (non-ad) Stories, so it seemed like a natural step to incorporate that capability into ads as well.

Its a feature that was requested from businesses and advertisers, given the power that theyve seen through organic stories with multiple pieces of content, she said.

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