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ContentSquare raises $42M Series B for its UX insights platform for mobile and web

ContentSquare raises $42M Series B for its UX insights platform for mobile and web
From TechCrunch - January 29, 2018

ContentSquare, which offers cloud-based software that helps businesses understand how and why users are interacting with their app, mobile and web sites, has picked up $42 million in Series B funding.

The round is led Canaan, the U.S. VC firm that has previously invested in LendingClub, Ebates, and Match.com, with participation from previous backer Highland Europe, Eurazeo, and H14. The new injection of capital for the Paris startup will be used to grow the business in the U.S. and globally.

In a call with co-founder and CEO Jonathan Cherki, he explained that ContentSquare digital experience (UX) platform has been developed to go beyond traditional web or mobile app analytics to not only enable companies to see how users interact with their digital experiences but to make the resulting insights actionable. This can include making changes to specific page or content elements (or combinations) to increase engagement and conversion rates.

To do this, the software, which is used by content, eCommerce, analytics, acquisition, IT and UX teams, claims to compute billions of touch and mouse movements every day in 191 countries. The longer term vision, explained Cherki, is to become the first fully automated, Artificial Intelligence (AI)-driven digital experience platform.

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