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BlaBlaCar is optimizing its service for small cities and has a new visual identity

BlaBlaCar is optimizing its service for small cities and has a new visual identity
From TechCrunch - January 30, 2018

When you reach BlaBlaCars scale, you need to find customers who are hard to reachliterally. The French company announced an effort to optimize its ride-sharing for long-distance rides for people who dont live in major hubs. BlaBlaCar now has 60 million users.

When you list a ride on BlaBlaCar, you tell the service where youre coming from and where youre going. Chances are there are other big cities on the way. Thats why many drivers also add a couple of cities on their route.

But the service is going to roll out some changes to its matching engine over the next 18 months. Inspired by its daily commuting app BlaBlaLines, BlaBlaCar now automatically figures out all the intermediate cities on your ride.

On the other side of the equation, riders who live near a big highway but far from a big city will now find a lot more potential rides. BlaBlaCar will connect the dots for them.

This is quite an important move as BlaBlaCar wants to differentiate itself as much as possible from buses and trains. Some cities dont have a train station or long-distance buses.

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