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Facebook's latest News Feed update will prioritize trustworthy publishers

Facebook's latest News Feed update will prioritize trustworthy publishers
From TechCrunch - January 19, 2018

Facebook is gearing up to prioritize news content by publishers a group of Facebook users have deemed trustworthy. Facebook head of News Feed Adam Mosseri said the company surveyed a diverse and representative sample of U.S.-based people about their familiarity and trust in various sources of news, he wrote in a blog post.

That data, Mosseri said, will serve to inform News Feed rankings.The plan is to first do this in the U.S. before rolling it out internationally. That means, starting next week, publications deemed trustworthy by people using Facebook may see an increase in their distribution, Mosseri wrote. Publications that do not score highly as trusted by the community may see a decrease.

As part of Facebooks ongoing quality surveys, Facebook will now ask people if theyre familiar with a news source and if they trust it. Facebook CEO Mark Zuckerberg provided a bit more detail about the thinking behind it in a post:

The idea is that some news organizations are only trusted by their readers or watchers, and others are broadly trusted across society even by those who dont follow them directly, Zuckerberg wrote. (We eliminate from the sample those who arent familiar with a source, so the output is a ratio of those who trust the source to those who are familiar with it.)

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