Mark Zuckerberg's personal challenge is all about fixing Facebook before it implodes

Mark Zuckerberg's personal challenge is all about fixing Facebook before it implodes
From TechCrunch - January 4, 2018

Mark Zuckerberg is arguably the public face of the internet we never chose, but also the one we deserve based on the time we all spend using Facebook products. At some point, Facebook became so big that Zuckerbergs personal challenges became news. And this years personal challenge is not personal at allits all about work.

In 2017, Zuckerberg wanted to meet and listen to people in all 50 states (and if you live outside of the U.S., sorry but Zuck doesnt care). In 2014, he learned Mandarin. In 2016, he built a personal AI assistant for his house.

The most impressive one is probably his 2015 personal challenge. During that year, Zuck read not one, not two but 25 books (insert slow clap here).

But the party is over. Its time to get back to work. Facebook has faced many challenges in 2017, and Zuckerberg wants to acknowledge that the message has been received.

Many believe that the social network hasnt done enough to block fake news and Russian interference in the 2016 U.S. election. Terrorists take advantage of online platforms to recruit new terrorists. Online abuse has never been so bad. And people are realizing that mindlessly browsing a newsfeed is a pure waste of time.

The world feels anxious and divided, and Facebook has a lot of work to dowhether its protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent, Zuckerberg wrote. My personal challenge for 2018 is to focus on fixing these important issues. We wont prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If were successful this year then well end 2018 on a much better trajectory.

Zuckerberg has an important responsibility as hes at the helm of a centralized platform that has become the cornerstone of public opinion. Articles become viral and algorithms encourage outrage. In his statement, he also says that people have lost faith in centralized platforms and big communities.

And this is key to understanding Zuckerbergs statement. This isnt about making the world a better place. First, Zuckerberg wants to foster trust to drive growth and make people love Facebook again. Second, Facebook wants to prove that it can regulate itself. The company doesnt want to deal with new regulation, antitrust committee and Senate investigations.

If only Zuckerberg realized all of that earlier But dont worry, now hes on it! Im sure Zuckerberg will still find ways to have funhe just wont brag about it publicly on Facebook.


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