Instagram tests letting users post Stories directly to WhatsApp

Instagram tests letting users post Stories directly to WhatsApp
From TechCrunch - January 3, 2018

Last October, Facebook extended the usage (and flexibility) of Instagram Storiesthe Snapchat-like feature that lets you patch together photos and videos into a slide showby making it easy to directly post a Story to Facebook. Now Facebook is looking at how to bring WhatsApp into the fold.

TechCrunch has learned and confirmed that the company is now running a test to let users post their Instagram Stories directly to WhatsApp, as a WhatsApp Status, a corresponding Snapchat-like feature in the latter messaging app wheredecorated photos, videos and GIFs can be posted with encryption, disappearing after 24 hours. An Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp.

We are always testing ways to improve the experience onInstagramand make it easier to share any moment with the people who matter to you, a spokesperson said.

From what we understand, thefeature is currently being tested with a small number of users.

Its based on publicly available code that WhatsApp makes available to integrate WhatsApp messaging with third-party apps. Users get an option to tap to share to WhatsApp from the Instagram sharing screen, but they still have to press send in WhatsApp to post the story.

The reader who tipped us off on it is based in Brazil, where a local blog has also been reporting several sightings in the wild, one of which is pictured here, with the Instagram Story on the left, and the WhatsApp Status cross-posted on the right (note the Instagram icon in the corner).

(Coincidentally, the Instagram-Stories-posted-to-Facebook feature was originallytested in Portugal, another Portuguese-speaking country.)

There are a few reasons why Facebook may be interested in making Instagram Stories more shareable, and specifically on WhatsApp.

The first of these seems simple enough: its to give one more bit of functionality and therefore usage to Instagram Stories, which are already very popular and as of last June were outstripping usage of the Snapchat product they were designed to clone.


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