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Instagram will now add 'Recommended' posts to your feed

Instagram will now add 'Recommended' posts to your feed
From TechCrunch - December 27, 2017

Instagrams feed will now show users recommended postsa change that earlier this month was spotted while in testing, and has since quietly gone live. The feature, described here in the companys Help documentation, will suggest posts for you based on those that have been liked by other accounts you follow.

The new section, Recommended for You, is clearly labeled so as not to be confused with your own home feed. It will contain three to five suggested posts, were told.

This isnt the first time Instagram has offered recommended content. But previously, youd have to head to the Explore section to see recommended posts and videosthey wouldnt be pushed to your home feed. You could also see what posts friends have been liking in the Following section, if you chose.

The injection of recommended content is a fairly big change for Instagrams feedperhaps one of the largest since the switch from the chronological feed to the algorithmic one, or the introduction of ads. It means users scrolling through their home feed will now no longer only see posts from accounts they directly follow alongside the ads. Theyll see things from their wider network, toonot entirely different from Facebooks new Explore feed, in fact.

The change comes shortly after another update also focused on broadening users access to content beyond whats being posted to those accounts you explicitly follow. Earlier this month, the company introduced a way to allow users to follow hashtagsin other words, you can now follow your interests, not just accounts.

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