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Optimization startup Taplytics expands beyond mobile apps with its new Experience Cloud

Optimization startup Taplytics expands beyond mobile apps with its new Experience Cloud
From TechCrunch - December 21, 2017

Taplytics is announcing what it calls its Intelligent Experience Cloud, bringing together products for A/B testing, messaging, analytics and more

To a certain extent, this is just new branding for existing Taplytics tools, highlighting the fact that the Y Combinator-backed startup has expanded beyond mobile A/B testing by launching a full suite of products to help businesses optimize their apps.

However, co-founder and CEO Aaron Glazer said this is also the introduction of the companys Visual Web Experimentation Enginebasically, it takes Taplytics tools beyond mobile apps and applies them to the web.

This seems like an obvious next step, but Glazer said his team has been hesitant to tackle the web until now. For one thing, the whole rationale behind Taplytics and similar startups was that A/B testing companies focused on the web would have a hard time moving into mobile apps. Glazer said that by going in the other direction, We basically had to rethink the problem from the ground up.

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