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Podia helps content creators build their online business

Podia helps content creators build their online business
From TechCrunch - December 21, 2017

More than a year and a half ago,I wrote about Coach, a startup offering tools for tutors and other freelancers to make money and operate their business online. Since then, the company has shifted focus in a big way, and it recently announced that its raised $3 million in seed funding.

Its got a new name, tooPodia.

CEO Spencer Fry explained that after launching, Coach found that many of its users werent actually tutors. Instead, there were a lot of other types of content creators joining the platform. At the same time, the tutor-focused features like scheduling and invoicing werent seeing much usage. So Fry decided to focus exclusively on creating digital storefronts for content creators.

Advertising is dying for content creators and affiliate marketing is a really small, niche business, he said. To make meaningful revenue, you have to sell content.

Judging from the creators highlighted on the Podia website, many of the companys customers are still focused on selling online classes and how-to content, whether thats around marketing, programming or food. Podia says its working with more than 7,500 creators, with a handful of them bringing in more than $100,000 over the past year.

Those content creators have other monetization tools to choose from, but Fry said companies like (say) Gumroad or Patreon tend to focus on a single niche or business model. Podia, on the other hand, allows creators to charge for online courses, sell digital downloads and, in the most recent addition, sell memberships. It also allows them to own their customer list and promote their offerings through a simple email marketing tool.

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