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Facebook and Universal Music Group's new partnership will allow for user-gen videos with licensed music, new social features

Facebook and Universal Music Group's new partnership will allow for user-gen videos with licensed music, new social features
From TechCrunch - December 21, 2017

Facebook today announced a first-of-its-kind licensing deal with Universal Music Group that will allow users across its propertiesincluding Facebook, Instagram and Oculusto use Universal Music in the videos they upload and share. The deal will also allow Facebook to introduce new music-based products across platforms, also including Messenger, the companies said.

Deal terms were not disclosed, but the partnership represents the first time a major music company has licensed its catalog for videos and other social features across Facebook.

It means that Facebook will be working with Universal Music Group to ensure that artists work is protected and compensated on Facebook and its platforms. This will be done in a variety of ways, we understand, including by Facebook obtaining rights to launch experimental social music features over time.

There is a magnetic relationship between music and community building. We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists and writers will all be right at home as we open up creativity, connection and innovation through music and video, saidTamara Hrivnak, Head of Music Business Development and Partnerships at Facebook, in a statement.

Together, Facebook and UMG are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans, addedMichael Nash, Executive Vice President of Digital Strategy, Universal Music Group. This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcingthey thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans and all those who invest in bringing great music to the world.

The companies arent detailing what sort of music-based products they may have in the works as a result of this deal, but the move seems largely focused on helping artists better connect with fansin particular by allowing fans to use their favorite music in their own videos, or by sharing their favorite songs. It will also give artists the option to connect and build their community with music in other ways.

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