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Facebook's facial recognition now finds photos you're untagged in

Facebook's facial recognition now finds photos you're untagged in
From TechCrunch - December 19, 2017

Facebook wants to make sure you know about and control the photos of you people upload, even if they dont tag you. So today, Facebook launched a new facial recognition feature called Photo Review that will alert you when your face shows up in newly posted photos so you can tag yourself, leave it be, ask the uploader to take the photo down, or report it to Facebook.

The feature should give people confidence that there arent pics of them floating around Facebook that they could see but just dont know about. It could also help thwart impersonation. But Facebook tells me it has no plans to use facial recognition to enhance ad targeting or content relevancy sorting, like showing you more News Feed posts from friends who post untagged photos of you or ads related to locations where you appear in untagged photos.

If youre in someones profile photo which is always public, youll always be notified. For other photos, youll only get notified if youre in the audience for that photo so as to protect the uploaders privacy and not alert you about photos youre not allowed to see. A Photo Review section of the profile will keep track of all your untagged but recognized photos.

Facebooks applied machine learningproduct manager Nipun Mather tells me the feature is designed to give people more control, make them feel safer, and provide opportunities for nostalgia.

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