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Facebook is clamping down on posts that shamelessly beg for your engagement

Facebook is clamping down on posts that shamelessly beg for your engagement
From TechCrunch - December 18, 2017

A lot of crap gets shared on Facebook, but coming soon the volume may be a little less after Facebook made a move to penalize content thatshamelessly begs people for engagement.

The social network giant said today that it will penalize Page owners and people who resort to engagement bait, which means posts that encourage users to like, comment or tag people in the comments section in order to gain wider visibility of their content.

The incentivessuch as Share with friends to win a free trip or Like if youre an Ariesgets content shared through engagement, ultimately helping the post, and the Page owner/author, grow itsreach as users interact and it shows up on their friends Newsfeeds.

Not so now.A new tweak to the Newsfeed algorithm will mean stricter demotions for Pages, and/or individual, who adopt engagement bait tactics. Starting in a couple of weeks, offenders will have the total reach on all of their posts reduced if their content is begging or baiting users to interact. As youd expect, serial offenders will be hit hardest.

But, Facebook is extending an olive branch andinitially, at leastengagement baiters can earn their original reach back with good behavior, i.e. less of the sludge and better content all round.

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