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Facebook adds a Snooze button for muting people, groups and Pages for 30 days

Facebook adds a Snooze button for muting people, groups and Pages for 30 days
From TechCrunch - December 15, 2017

Facebook today is launching a new feature designed to give users more control over what content they see in their News Feed: a Snooze button. The option, which will become available via the top-right dropdown menu on a post, will mute content from a person, Page or group for 30 days.

The new feature can serve as a way to dial down the content you dont want to see, without having to fully unfollow or unfriend someone.

For example, if youve had enough of someones political rants or baby photos, you can temporarily opt to see less of them in your News Feed. You could also turn off a particularly chatty Facebook friend whose continuous updates clutter your feed.

The option could be useful for people going through a breakup, toothat is, one where theyre staying connected socially, but dont necessary want constant reminders of what an ex is up to. Thats an area Facebook has explored in the past, with the 2015 debut of tools to help you see less from former flames. However, not many people seem to know these features exist. Snooze, on the other hand, will be far more visible.

For Pages and Groups, having a Snooze button means they may be able to better retain their less active users, who may have otherwise unliked them or left the group to avoid their content.

TechCrunch first spotted Snooze in testing this fall, when different lengths of time were being offered. Todays launch has settled on a month as the right amount of time spent on mute.

Snooze joins a series of other content controls for News Feed, likeUnfollow,Hide,ReportandSee First, which give people more ways to customize their experience, notes Facebook.

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