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Facebook prototypes Messenger Broadcast for businesses

Facebook prototypes Messenger Broadcast for businesses
From TechCrunch - November 28, 2017

Facebook may soon be ready to squeeze more money out of its 1.3 billion-user chat app. The company has internally developed Messenger Broadcast, a self-serve mass-messaging interface that lets businesses send marketing messages to users. Facebook confirmed to TechCrunch that its testing the feature internally, but hadnt trialed it to the public or with businesses as of late last month.

While the company was cagey about the functionality, it appears that businesses design a welcome message, message title and subtitle, and include a call to action to the user such as visiting the business website, prompting a Messenger bot or tapping to send a preset reply written by the business. Companies can preview their message within the Messenger Broadcast interface or on Messenger itself.

As for who the message can reach, the interface outlines that a certain number of users will receive it at no cost to the business. Its unclear whether businesses will be able to pay for more reach, but that seems like a reasonable direction for the product.

A Facebook spokesperson told me: We often test products, features and ideas and are always exploring new ways to make it easier for businesses to deliver great experiences to their customers. Once weve tested them internally we make a call as to whether or not to ultimately release them. As such we dont comment on unreleased features.

Messenger Broadcast was first spotted by tipster phwd, which was reshared by The Next Webs Matt Navarra.

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