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There are now 25M active business profiles on Instagram

There are now 25M active business profiles on Instagram
From TechCrunch - November 30, 2017

Instagram announced this morning that it now has 25 million active business profiles, up from 15 million in July.

The company throws out a lot of different statistics (back in September it said it had 800 million monthly active users, 500 million daily active users and 2 million advertisers), but this ones significant as a measure of how many businesses see Instagram as an important way to connect with customers. Instagram also says that more than 80 percent of Instagram accounts follow a business, with 200 million users visiting a business profile every day.

The growth is impressive since Instagram only launched these business profiles which allow for more functionality in the profile itself, as well as access to additional analyticsabout a year and a half ago.

Vishal Shah, director of product for Instagram Business, said that nearly 50 percent of business profiles dont link to an outside website, suggesting that they see Instagram as their primary or sole online presence. Businesses that are natively born on Instagram often do the best on the platform, he said.

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