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With Dabbl, you can earn gift cards for interacting with ads

With Dabbl, you can earn gift cards for interacting with ads
From TechCrunch - November 21, 2017

Dabbl is giving users a straightforward reason to interact with adsthe ads earn them money in the form of gift cards.

For example, when I signed up for Dabbl this morning, I was presented with a menu of several different campaigns. The first one that I chose was from Oreo, where I answered a bunch of questions about how I feel and what I know about Oreo products. The whole thing took about 30 seconds, and I earned 30 cents towards a gift card from businesses like AMC and Bed Bath & Beyond.

There are other companies rewarding users for watching ads, whether thats on their smartphone lockscreen or in games. But founder and CEO Susan ONeal told me she avoids describing Dabbls approach as a reward, because having your time and opinion tangibly valued feels more gratifying than a reward or another kind of gimmick.

Media companies are compensated for delivering impressions which are supposed to represent consumer attention, whereas our users are compensated for their attention, ONeal said via email.

In addition, she noted that users engage with Dabble campaigns at a time that is convenient to them, not when theyre trying to watch another video or play a game. And the campaigns are really about active engagement, for example asking users to watch a video and answer questions about what resonated with them.

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