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Raden is betting sticker mania will stick in the physical world

Raden is betting sticker mania will stick in the physical world
From TechCrunch - November 21, 2017

While smart suitcase startup Raden is inarguably a hardware company, theyve decided to test the social waters by diving headfirst into the world of stickers.

The company is launching a sticker store in their mobile app, which lets customers order physical stickers that once delivered can be can be affixed to their suitcases. The app lets you preview what the stickers will look like on your suitcase before you order them, and the startup sees it as a way of bringing digital stickers to life outside of a screen, but by still retrieving them in the digital world.

Raden came up with the idea after they saw customer buying 3rd party stickers and using them to decorate their suitcases. It was a chance to facilitate the behavior that people were already taking part in, as well as reinvigorate user engagement around a product that has a pretty long life time.

Most people buy a suitcase and forget about the company or brand for the next five years until they need a new one. Radens sticker shop is a chance for the startup to keep a relationship with customers long past the purchase date, especially if they keep releasing new stickers and make it something where customers want to continually order more.

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