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PacketZoom lands $5M Series A investment to speed up mobile apps

PacketZoom lands $5M Series A investment to speed up mobile apps
From TechCrunch - November 22, 2017

PacketZoom, a startup that helps app developers speed up and optimize app delivery on mobile devices, announced a $5M Series A today.

The round was led by Baseline Ventures with participation from First Round Capital, Tandem Capital and Arafura Ventures. Todays investment brings the total raised to over $9M, according to Crunchbase.

The company combines a content delivery network (CDN) to speed up performance with an application performance management tool to identify performance issues in a single package. Instead of making content faster from a web delivery standpoint, its finding ways to speed up app performance on your mobile device. In fact, research has shown that users have very little patience when it comes to apps that are buggy or have performance issues.

Unlike a Web CDN, which cannot see whats happening on end user devices, PacketZoom has insight into activity on the device and inside the cellular networks, company CEO Shlomi Gian explained. He says that they offer an SDK for free to developers, which gives developers analytics about the app along with network-related performance issue alerts. This is information that also helps PacketZoom understand the vagaries of the device/network connection and the kinds of problems that occur as the app interacts with the network.

The company has a second product, Mobile Expresslane from which it earns revenue. It promises to optimize the app delivery and downloads content 2-3 times faster, while reducing network errors. Developers pay-per-volume pricing for this product.

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