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The battle for control of data could be just starting

The battle for control of data could be just starting
From TechCrunch - November 19, 2017

Companies like Facebook, Google and Amazon happily take our data in exchange for convenience, lower prices or free services, but individuals and businesses are beginning to understand the value of controlling their data instead of simply handing it over to the worlds largest technology companies. The battle to regain control over that data could be starting in earnest.

I saw a couple of examples of this in stories I wrote this past week.For starters, the GDPR data protection rules are coming to the EU next spring, and when they do, they are going to begin putting control of data into the hands of individual EU citizens.

Segment is a company helping businesses track the customer journey across the myriad of touch points, pulling the information out of data silos and putting it in a single customer record. If GDPR is about putting EU citizens in control of their data, that means if you want them to stop collecting that data, they have to do it. If you want them to erase your data as though it never existed, they have to do that too. Segment announced a product this week to help companies comply with those requests.

That helps solve one piece of the puzzle, but what about if the business doesnt want to share their customer data with Amazon, Facebook or Google? In another example this week, we saw how this could workwhen Roxy, a company building customized voice-enabled devices for business landed $2.2 million in seed money.

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