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Facebook Stories replaces Messenger Day with synced cross-posting

Facebook Stories replaces Messenger Day with synced cross-posting
From TechCrunch - November 13, 2017

Facebook is cleaning up the redundancy in its Snapchat Stories clones. Today Facebook is killing off the Messenger Day brandand merging the chat apps stories feature withFacebook Stories. Now, just called Stories, 24-hour ephemeral posts in either Facebook or Messenger will appear in both apps, and viewing will be synced, too, so you wont see a Story as unviewed in one app if you already watched it in the other.

To be clear, Messenger will still have Stories, theyre just called Stories instead of Day.

We needed to make it easier for people to share Stories across different apps, Facebook product manager Connor Hayes tells me. Some people actually thought these experiences were already connected.We feel like it would make sense.

However, the cameras in Facebook and Messenger will remain distinct, with Facebooks focused on augmented reality masks and effects, while Messenger focuses on adding captions and stylized text inviting friends to hang out. But Hayes says now that were connecting the two experiences, it makes sense for them to have the same name.

Simplifying the Stories offering and giving posts more exposure across the apps without manual cross-posting could boost usage of Facebook Stories, which hasnt exploded with popularity like Instagram Stories. As we first reported last month, Instagram has been rolling out a cross-post to Facebook Stories feature that will now populate to Messenger too, though theres no current plan to allow Facebook Stories to be pushed to Instagram.

Facebook hasnt given guidance on the popularity of Facebook Stories but it said Messenger Day had 70 million daily active users in September, versus 300 million on Instagram Stories and WhatsApp Status, and 178 million on Snapchats whole app. But looking forward, with all the new launches, Hayes says were very optimistic.

Ditching Facebook Direct ephemeral messaging

Meanwhile, Facebook is also getting rid of its Facebook Direct feature for private ephemeral messaging, and instead will route all Stories replies and Facebook Camera messages through Messenger. For now, that means theres no longer a disappearing messaging option on Facebook, as Direct used to delete photos and videos after they were watched and the conversation around them had died out.

Facebook is making the change after doing research on users. They prefer Story replies to land inside Messenger, says Messenger product manager Paulina Bozek.

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