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Facebook relaunches Events app as Facebook Local, adds bars and food

Facebook relaunches Events app as Facebook Local, adds bars and food
From TechCrunch - November 10, 2017

Bad news for Yelp and good news for nightlife lovers. When you want to go out, it doesnt necessarily have to be to an event. So to help you discover bars, restaurants, and nearby attractions too, Facebook is rebranding its standalone Events app as Facebook Local. Launching in the U.S. today on iOS and Android, Facebook Local combines events and permanent places to a single search engine powered by Facebook 70 million business Pages plus reviews and friends checkins.

Facebook Local product manager Aditya Koolwal tells me the goal was to Make it as lot easier to do certain kind of looks ups that are very common when making plans with friends. Easier is key, considering Facebook Events never made it above #139 on the social networking app charts and SensorTower estimates it only got 100,000 downloads.

For now, he tells me Facebook Local wont feature ads from businesses and events trying to stand out, but says well think about advertising way further down the line.

Back inside Facebooks main app, the Nearby feature thats buried in the More tab is getting rebranded as Local too. But there, its still separate from Facebook Events. While Koolwal says he hasnt thought about it, the Facebook Local app could one day be a good home for Facebooks Nearby Friends, which shows real-time locations of your friends similar to Snapchats Snap Map. Facebooks recently launched Order Food feature could also be a smart addition for if you and friends decide leaving the house is too much work.

Facebook Eats The Internet: Chapter Yelp

Facebook first launched the Events app just over a year ago to help that one friend who rallies everyone to go out find where to bring everyone. It was useful for seeing Event invites and wall posts in one place, and seeing nearby happenings on a certain day. But it was a bit buggy, redundant with the main Facebook apps event feature, and ruled out place that were fun every night rather than just when they threw parties.

Facebook Local could help you pick between great bars on a block, and find out if one has a band playing. Heres how the app works.

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