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Facebook introduces a Messenger plugin for business websites

Facebook introduces a Messenger plugin for business websites
From TechCrunch - November 7, 2017

Facebook Messenger is coming to businesses own websites. The social network announced today the launch of a new customer chat plugin into closed beta, which will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices.

While there are already plenty of customer support and chat plugins for websites on the market, Facebooks advantage is its platform and reach.

Not only does the ability to use Messenger mean the business is making itself available within an application that now reaches some 1.2 billion monthly users and growing, the Messenger platform also supports features like payments, bots that understand natural language, and rich media, among other things.

Facebook says these features will also be supported in the beta version of the website plugin, and new experiences will be added in time, so the plugin is as feature-rich as the Messenger app itself.

Like other web chat systems, the Messenger chat plugin is designed to hover over top the businesss web page, and is indicated by the familiar, blue Messenger icon.

When a customer starts a chat session with the business, theyll be presented with the same sort of Messenger interface theyre already used to from using the app on their mobile devices.

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