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Instagram pushes more influencers to adopt its new format for sponsored posts

Instagram pushes more influencers to adopt its new format for sponsored posts
From TechCrunch - November 7, 2017

Instagram is moving forward with the rollout of its branded content tool, which allows celebrities and other popular users to identify posts that are paid for by advertisers.

The company first introduced the tool in June, then made it available to more accounts in Augustwhile also establishing a policy requiring that all branded content be published using the tool.

Instagram is using the tool to create a standardized format where posts are identified at the top as a paid partnership with an advertiser, and also to provide the advertiser with data about a posts performance.

Today, Instagram says its making the tool available to all accounts that have access to its Insights data. (Ive asked how many accounts were talking about, and Ill update if I hear back.)

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