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Microsoft rolls out LinkedIn integrations in Outlook.com

Microsoft rolls out LinkedIn integrations in Outlook.com
From TechCrunch - October 31, 2017

Microsofts $26.2 billion acquisition of business networking site LinkedIn is starting to pay offat least in terms of product integrations that make sense. The company today announced that LinkedIn integration within Outlook.com is now going live, allowing email users to view insights, profile pictures, work history and more from within their inbox.

The addition of LinkedIn to Outlook was previously detailed in September at Microsoft Ignite. There, Microsoft CEOSatya Nadella previewed how commercial Office 365 subscribers with LinkedIn profiles would soon be able to view LinkedIn information within Microsofts apps and services.

In one example, an Outlook user researched the person they were meeting with using the LinkedIn profile information attached to their contact card inside their Outlook Calendar in Office 365. Integrations between LinkedIn and other Microsoft products and services, including Dynamics 365 for Sales and Microsofts CRM solution, were also announced at Ignite.

This would not be the first time that LinkedIn data found its way into email. Before being bought by Microsoft, LinkedIn itself acquired a smaller company called Rapportive which made a then popular Gmail add-in that integrated social profile data into Gmails web app. It later revamped the app to focus more heavily on the LinkedIn integration, and less on connections to other services like Facebook and Twitter.

With the new Outlook integration, customers can click on an email contacts name right in their inbox then view a rich contact card that includes a link to their LinkedIn profile.

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