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Russian-backed content may have reached 126 million on Facebook

Russian-backed content may have reached 126 million on Facebook
From TechCrunch - October 30, 2017

Facebook has reportedly upped its estimate of how much content was produced by Russian-backed actors during the election and how widely that content was seen. According to prepared remarks due to be presented tomorrow but acquired byThe Wall Street Journal today, the company estimates 80,000 pieces of content may have been viewed by a total of 126 million people.

The news came as part of what appears to be a concerted effort to spread the news online ahead of the hearing at the Senates judiciary subcommittee on crime and terrorism. Remarks were obtained by several outlets and Google even put up an official blog post to accompany the news stories.

Previous estimates by Facebook included only the 3,000 ads from 470 separate accounts associated with Russian entity the Internet Research Agency. But organic posts, images, events and other things also matter, not just adsso Facebook was asked to include these, as well.

The resulting numbers arent pretty, though it must be said that with engagement on Facebook, the numbers are astronomical to begin with, so even tiny fractions of overall activity end up with 9 or 10 figures.

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