Advertisement

Here's how Russia targeted its fake Facebook ads and how those ads performed

Here's how Russia targeted its fake Facebook ads and how those ads performed
From TechCrunch - November 1, 2017

Its impossible to know just how much stuff being circulated on social networks is Russian state content in sheeps clothing, although tech companies are scrambling to figure that out. Now, thanks to Congress, we just got a rare peek behind the curtain of how Facebooks ad operations were manipulated by a foreign power to foment outrage and division in American society.

Today the House Intelligence Committee published a selection of Facebook and Instagram political ads that were bought by entities linked to the Russian government. All of these ads appealed to divisions in American society, often falling along political and identity-based fault lines. The committee signaled last month that it would be releasing all 3,000 of the ads that Facebook had provided, but instead it opted to share a sample of around 25 U.S. political and issue-based ad buys with Russian government links. (Weve collected those here in one place so you dont have to deal with the PDFs.)

As the chart below illustrates, no one was exempt. The Russian ads targeted the far left and the far right, seeking to manipulate black activists, Muslims, Christians, LGBTQ people, gun owners and even fans of Ivanka Trumps jewelry line. Sometimes the ads were targeted by location, organizing real-life events in states like New York and Florida.

Advertisement

Continue reading at TechCrunch »