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Facebook says its ad transparency features will go live next month

Facebook says its ad transparency features will go live next month
From TechCrunch - October 27, 2017

In response to concerns that Russia used Facebook ads in an attempt to influence last years presidential election, the social network has said it will increase transparency by allowing anyone to see any ad run by any organization.

Now its releasing a few more details about its plans, like the fact that the new transparency features are expected to go live next month. Once they do, when youre looking at a Facebook Page, you should be able to click View Ads and bring up all the ads that Page is currently running. (You can see an example of a View Ads page at the end of this post.)

Facebook says its starting out with a test in Canada. When the feature expands to the United States, its also supposed to include an archive of ads related to federal elections, covering a rolling four-year period that starts at the launch of the archive. And it will include additional information like the total and average amounts spent on ads, the number of impressions an ad received and the demographics that were targeted.

The company also says political advertisers will have to verify their identity, their location and the fact that their ad is election-related. The ads will come with a paid for by message that you can click on for more information. And Facebook says its building machine learning tools so that it can find the political advertisers who dont identify themselves.

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