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Twitter announces new 'transparency center' for ads

Twitter announces new 'transparency center' for ads
From TechCrunch - October 24, 2017

Twitter is responding to political scrutiny over the role it may have played in spreading Russian misinformation, and to a bipartisan Congressional bill proposing new regulations for online ads, with some new initiatives of its own.

So its launching an Advertising Transparency Center where users should be able to see all the ads running on Twitter, the content/creative of those ads, how long theyve been running and which ones are targeted specifically at you. Anyone can then report an ad as inappropriate or simply say that they dont like it.

Twitter also says it will be shining a spotlight on political ads, specifically ads in support of a particular party or candidate. Those electioneering ads will be redesigned so that users can identify them as such. (Thats a mockup below from Twitter of what ads might look like in the future.)

There will also be a special section in the transparency center focused on electioneering, where you can find out additional information like whos being targeted by an ad, more information about the organization buying it and how much theyve spent on advertising.

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