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Feather raises $3.5M to rent furniture to millennials

Feather raises $3.5M to rent furniture to millennials
From TechCrunch - October 19, 2017

The furniture rental industry is stuck in the last. Current options involve old-school companies like CORT where most of the inventory will make your apartment look like a dorm room, or a place like Rent-A-Center where youll almost certainly pay many times what the item is actually worth.

Enter Feather, a company trying to breathe some life into the aging industry by letting yourent good-looking, modern furniture from anywhere from 3 to 12 months.The startup, which recently launched from Y Combinators summer 17 class, has now raised $3.5M in seed funding from Kleiner Perkins, Bain Capital Ventures, SV Angel and others.

Feather has a pretty defined target audiencemillennials who have already graduated college but havent yet bought their first home. This demographic (myself included) moves frequently, sometimes switching apartments every year. Which can make buying furniture an expensive and cumbersome process. Not only do you have to hire movers each year, but you also are stuck with furniture that may not fit in your next space.

Which is why Jay Reno, founder and CEO of Feather, thinks you should just rent all of your furniture from him.

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