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Snaps raises $6M to expand its marketing platform for messaging apps

Snaps raises $6M to expand its marketing platform for messaging apps
From TechCrunch - October 19, 2017

Snaps has raised $6 million in Series A funding for what it calls its Conversational Marketing Cloud.

By that, its referring to a suite of tools that allows businesses to promote themselves through messaging. CEO Christian Brucculeri said Snaps is differentiated by its write once and deploy everywhere approach, allowing marketers to build things like chatbots and emoji keyboards that work across platforms, no developers required.

Brucculeri also pointed to the Snaps ability to deliver personalized messages to each consumer, thanks in part to integration with customer databases and with artificial intelligence platforms like IBM Watson.

As an example of what a brand can do with Snaps, Brucculeri recounted a campaign with Bud Light, where a chatbot would ask consumers about their favorite team, then send them a message before the game, reminding them that kickoff was in two hours and asking if they needed a beer delivery from Drizly.

Snaps actually started out as an augmented reality company called GoldRun, but Brucculeri said it was a little ahead of its timehe joined in 2014 to help the company switch directions, eventually settling on its current model.

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