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Apple and GE announce deep partnership

Apple and GE announce deep partnership
From TechCrunch - October 18, 2017

While Apple has had its share of enterprise partners in recent years including IBM, Cisco and SAP, todays announcement that it will be working directly with GE feels a bit different with the two companies more closely intertwined than in previous deals.

Apple and GE have committed to build a set of development tools and to develop apps together using Apples design sensibility and deep understanding of iOS, but the deal doesnt stop there. Apples sales team will also push the GE Predix platform with its industrial customers when it makes sense, and GE has committed to standardizing on the iPhone and iPad for its 330,000 employees, while offering the Mac as a computer choice. All of this adds up to a level of cooperation we have not seen in Apples previous enterprise partnerships.

For starters, the two companies announced an iOS software development kit (SDK) for GEs Predix platform, which is a set of cloud services designed to help industrial customers track the health of the huge industrial equipment GE sells and services. It can help predict failures before they happen and bring down this expensive equipment such as jet engines, wind turbines and train locomotives.

The key here is that the new SDK gives both external developers and those inside GE the ability to build native apps on top of the Predix platform, allowing them to take advantage of the full Apple ecosystem whether thats iBeacons, the internal gyroscope sensor inside iPhone or even augmented reality in the latest iPhones.

To prime that software development pump, GE has built a new Applications Performance Management case management app built on top of Predix. Using this tool, customers can see the health of their industrial equipment on an iPad and collaborate more easily, sharing information like last action taken, notes and photos; all designed to provide the data to make decisions in real time.

Susan Prescott, VP for apps, markets and services at Apple was clearly charged by the possibilities that this partnership brings. For the first time, were unlocking incredible new potential for industrial workers by giving them access to native apps that tap the functionality of iOS devices in exciting ways. Now employees can make better informed decisions through the native capabilities of the apps right at their fingertips, Prescott told TechCrunch.

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