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Facebook attacks Pinterest with 'Sets' of posts

Facebook attacks Pinterest with 'Sets' of posts
From TechCrunch - October 19, 2017

Identity is prismatic. You show different sides of yourself to different friends in your life. Now Facebook wants to let you share the niches of your interests while stealing thunder from Pinterests boards. Facebook is now testing a feature called Sets that lets youselect several status updates, photos or videos and share them as a themed collection to everyone or specific friends.

Facebook confirms to TechCrunch that Sets are testing in a few countries and provided this statement:Were testing a way for people to create sets of specific posts, photos and videos for just the friends that want to follow along.

Facebook has been toying with ways to compete with Pinterest more directly for years now. It tried Collection ads that let people save items to a Wishlist section of their profile.In April,Instagram launched a bookmarking feature that lets you save posts to private collections. In the following months, Facebook tried letting you follow specific niche interests in News Feed with Topics, and add status updates to photo Albums. But Facebooks Sets are much more akin to Pinterests boards that can made visible to others, so you could make a wedding planning Set to share with your significant other, a vacation Set of memories with your family or a fashion Set to show off your style.

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