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Facebook is now testing paywalls and subscriptions for Instant Articles

Facebook is now testing paywalls and subscriptions for Instant Articles
From TechCrunch - October 19, 2017

A few months ago we reported that Facebook may begin testing paywalls and subscriptions for Instant Articles beginning in October.Well now its October, and surpriseFacebook has started testing subscription support for instant articles!

Heres how it will work: Facebook will start with two paywalled options for publishers to choose from:

The first option is a metered model where everyone gets to read 10 free stories per month before needing to subscribe. The second is a freemium model where the publishers choose which articles to lock.

When someone who isnt a subscriber hits one of these paywalls, they will be promoted to subscribe for full access to the publishers content.

One really interesting aspectif you want to purchase a subscription Facebook will direct you to the publishers website to complete the transaction, meaning they process the payment directly and can keep 100% of the revenue and transaction data. The subscriptions will then also include access to the publishers full site, and existing subscribers can also authenticate within Instant Articles so they can get full access without paying twice.

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