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Facebook's discovery-focused 'Explore Feed' hits the desktop

Facebook's discovery-focused 'Explore Feed' hits the desktop
From TechCrunch - October 18, 2017

Facebooks tests of an alternative News Feed dubbed the Explore feed have progressed to a full rollout, the company now confirms. Previously available on mobile devices in the main navigation, Facebooks new Explore Feed is now appearing for users on the desktop, as well. Facebook tells TechCrunch this is the beginning of the official rollout of the Explore feed.

On the desktop, the feed is found in the left-side sidebar, within the Explore sectionwhere youll also find links to Facebook features like Events, Groups, Pages, Moments, Saved items, and more.

The expansion to desktop was first spotted via Matt Navarra, who shared a screenshot of the Explore Feed on Twitter.

On mobile, the Explore feed is in the main navigation under the More menu.

The idea behind the Explore Feed is to help Facebook users discover more content across the social network, beyond posts from friends and Pages you already follow. Instead, this feed surfaces recommended content it thinks you might find interesting, including posts, articles, photos and videos from sources you havent followed yetlike Facebook Pages and other posts from publishers or news organizations.

The selection isnt just random content, though. Items in the Explore Feed are similar to those youve already liked, or those popular among your network of friends, for example.

The overall goal, of course, is to increase users time-on-site (or time-in-app, if on mobile). This allows Facebook to serve more ads in between the content, in videos and elsewhere. Effectively, its a second-tier News Feed that Facebook could monetize.

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