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Twitter introduces a new video-centric ad format

Twitter introduces a new video-centric ad format
From TechCrunch - October 17, 2017

While theres a larger debate swirling around Twitters problems with abuse and harassment, the business side of the business is still chugging along.

Today, the company is unveiling a new ad format called the Video Website Card, which it describes as a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment.

Basically, the Video Website Card starts out as an auto-playing video with a customizable headline, which then opens up to a larger video and website preview, and ultimately directs viewers to the advertisers chosen website when they tap on it.

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