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Facebook's 'Order Food' feature officially launches across the U.S.

Facebook's 'Order Food' feature officially launches across the U.S.
From TechCrunch - October 13, 2017

Facebook today formally announced its new feature that allows users to order food from local restaurants using its app. Instead of competing directly with other food ordering services, Facebook is partnering with several industry players on this effort, including EatStreet, Delivery.com, DoorDash, ChowNow, Olo, Zuppler, and Slice. Its also working with restaurant chains directly, likeJack in the Box, Five Guys, Papa Johns, Wingstop, TGI Fridays, Dennys, El Pollo Loco, Chipotle, Jimmy Johns, and Panera.

Users can find the new option Order Food in the Explore menu in the Facebook app, where you can then browse area restaurants and click Start Order when you know what you want.

Orders can be placed for either takeout or delivery, and if you already have a Delivery.com account, you can use your existing login. If not, youll be able to sign up for a Delivery.com account directly in the Facebook app, the company says.

In addition, youll be able to read reviews from friends about the restaurant in question, to help you make your decision.

Facebook has been developing a deeper relationship with food ordering businesses for some time. Last fall, it announced a deal with online ordering services Delivery.com and Slice which allowed Facebook users to place orders from supported restaurants through their own Facebook Pages.

Earlier this year, TechCrunch reported this Order Food feature was in testing as a new option from within the Explore menu in the app. Facebook, at the time, confirmed it was an expansion of its previous Order Food functionality via the Facebook Pages. The idea was to see if adding an entry point through Facebooks main navigation could increase the usage for the food ordering feature.

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