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Facebook Stories open to Pages, bringing brands to the ghost town

Facebook Stories open to Pages, bringing brands to the ghost town
From TechCrunch - October 12, 2017

No ones posting to Facebook Stories. Only eight of my 2,800 friends have Stories up right now, and three came from the new cross-post from Instagram Stories feature. Maybe younger or international demographics are, but Id bet theyre too wrapped up in Snapchat and Instagram. Its slow adoption for a feature cloned from Snapchat thats proven wildly popular elsewhere, and lives prominently at the top of perhaps the worlds most-used app.

Maybe big budget video can turn things around.

Today, after weeks of pestering the company about the possibility, Facebook exclusively told TechCrunch that Facebook Stories is opening up to Pages. The feature is rolling out over the coming month to all pages, including brands, news publishers, athletes, entertainers and nonprofits.

Facebook product manager Amy Sun tells TechCrunch Weve been listening to our community and working to make it fast, fun and easy for people and Pages to create Stories on Facebook. Over the coming month, Pages will be able to create Stories to share with the people who follow them.

Facebook said it was encouraged by how Instagram users have embraced Stories from public figures and brands like fashion companies. It expects to see lots of behind-the-scenes looks inside companies and the polished marketing campaigns that end up in the traditional Facebook feed.

People will see Facebook Stories from Pages they follow or Like in the Stories section on mobile and desktop. Page admins will see a Create Story button on the mobile app when viewing their Pages. This content wont show up on the News Feed unless posted there as well, and will disappear in 24 hours like all Stories.

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