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Facebook's new virtual reality strategy: self-reliance

Facebook's new virtual reality strategy: self-reliance
From TechCrunch - October 11, 2017

Today, Facebooks VR ambitions looked inwards.

The newly announced $199 Oculus Go headset and upcoming high-end Santa Cruz standalone will come with something past headsets havent: power buttons.

By controlling the end-to-end experience, Facebook gets to tackle VR with a Cupertino-like approach to hardware that lets them avoid the headaches of Windows/Android and the OEMs that build for them.While the companys past efforts have been intricately tied to the fractured smartphone and PC markets, Facebook made clear Wednesday that their future is wireless, uniform and all about their platform.

Oculus Go will save Facebook from having to build complex partnerships with smartphone manufacturers that are 100x easier for Google to gain through Android anyway. Samsung is Oculuss only friend when it comes to mobile VR, and this year the company put both of its flagship smartphones on Google Daydream, as well. This move could likely signal a future where Oculus moves away from smartphone mobile VR as they shift to building their own platforms and letting Google dominate VR on Android, which was a bit of an inevitability anyway.

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