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Meet Catherine Ulrich, FirstMark Capital's newest partner

Meet Catherine Ulrich, FirstMark Capital's newest partner
From TechCrunch - October 5, 2017

FirstMark Capital is one of the most successful early-stage VCs in NYC. With investments in Airbnb, Frame.io, Shopify, Pinterest, InVision, and Brooklinen, among many others, the firm is now looking to grow its internal roster.

Today, FirstMark Capital is announcing the addition of a new partner, Catherine Ulrich.

Ulrich started out at Harvard, where she was the Coxswain for the mens crew team, and then moved on to a job as a business analyst for a strategy consultant firm in New York after graduating.

From there, she moved on to Weight Watchers and began to climb the ranks. In 2006, she started out as a Strategic Business Analyst and by July of 2013 she had risen to Chief Product Officer. At the end of 2014, Ulrich moved to Shutterstock, where she also served as CPO. She oversaw and learned from the companys investment in machine learning and has a real passion for the intersection between machine learning and the consumer.

FirstMark has truly grown to be one of the better-known firms in New York. It has had four early stage funds (each ranging between $200 million and $275 million) as well as two opportunity funds, to allow FirstMark to participate in follow on rounds for its brightest stars.

Ulrich said that FirstMarks obsession with its entrepreneurs is what led her to the gig.

If Ive spent my career being customer obsessed, then these guys are entrepreneur obsessed, said Ulrich. They support entrepreneurs from introduction all the way through their journey. Theyve even built software for Monday meetings tracking intros to talent as they move through the firm.

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