Advertisement picks up $20 million to be the Slack of video picks up $20 million to be the Slack of video
From TechCrunch - October 3, 2017, the collaboration platform for the video industry, has today announced the close of a $20 million Series B funding round led by FirstMark Capital, with participation from existing investors including Accel Partners, SignalFire and Shasta Ventures. launched on to the scene back in March of 2015. The company solved a growing problem with a seemingly obvious solution.

People who make video have a really hard time collaborating.

Take, for instance, a brand that is making a TV commercial. The brand relays their vision to an advertising team, who builds out a story board, and then hands off the project to a production company. After the initial draft is edited, that video goes back to the advertising agency to get initial notes and feedback. After a second or third round of edits, that video goes to the brand for their thoughts.

Throughout the entire process, dozens of people are weighing in on the video. And yet, most of that communication is relaying timestamps and trying to describe your own feedback on a moving piece of content. lets all the people involved in the video creation, from the editors to the producers, directors, and external collaborators comment on and mark up this video, which is quickly shareable via a web link.


Continue reading at TechCrunch »