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Bluecore marketing automation platform raises $35 million in Series C

Bluecore marketing automation platform raises $35 million in Series C
From TechCrunch - October 4, 2017

Bluecore, the automated marketing platform for ecommerce brands, has today announced the close of a $35 million Series C round of funding. Norwest Venture Partners led the round, with participation from existing investors including Georgian Partners, FirstMark Capital, and Felicis Ventures.

As part of the deal, NVPs Scott Beechuk will join the board of directors at Bluecore.

When Bluecore first launched in 2013, the platform allowed marketers to manage their email marketing through simple triggers. With if/then combinationsif the price of jeans drops, send an email to users, for examplemarketers were able to set up an automated system of email marketing around their brands and products.

Since then, Bluecore has expanded in two ways.

The first is that the company has developed a machine learning model around its data called Bluecore Predictive. Instead of reacting to changes that happen on the retail level, Bluecore predictive lets marketers be proactive about their email messaging. They can now look for customers who are interested in a certain cut of jeans, and send them email alerts when new SKUs with that cut become available. Or, for example, they can detect which customers are likely to unsubscribe from email alerts and hold off messaging them for a while.

Were seeing significant traction with Bluecore predictive, said co-founder and CEO Fayez Mohamood. Its growing twice as fast than our original trigger based product.

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