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Splunk is latest company to take exception to Larry Ellison's slams at Oracle OpenWorld

Splunk is latest company to take exception to Larry Ellison's slams at Oracle OpenWorld
From TechCrunch - October 4, 2017

Larry Ellison was at it again yesterday, making friends, influencing people and pissing off rivals. It was AWS in the keynote earlier in the week. Yesterday, it was Splunk, a seemingly innocuous logging software company, which somehow fell into Ellisons marketing cross-hairs. The company took serious exception.

Splunk is best known for logging all events related to IT. Ellison announced a new producta unified platform for SecOps, DevOps, and IT Opsor precisely Splunks sweet spot. If you are the market leader in an area where Oracle wants a piece of the pie, you are going to feel the wrath of Ellison and thats what happened to Splunk.

Oracle didnt exactly try to hide they were going straight after Splunk with their new unified logging product. In fact, senior director of product marketing, Sridhar Karnam penned a blog post called Oracles Larry Ellison takes on Splunk to announce the product on the company website.

But that was really the encore. The real show was at Ellisons announcement where he took aim at Splunk with his typical style, making great claims about what his product could do, and of course what his rival was incapable of.

Splunk fired back in an angry blog post you dont usually see from a software company, which runs behind the scenes and generally doesnt call attention to itself except when there are products to be announced. Splunk had a conference of its own last week, but there wasnt any name calling or corporate pissing matches that I heard about. This is the second such incident for Ellison this week, who thrives on controversy to get his company attention (and its worked).

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