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Instagram Stories launches cross-posting to Facebook Stories

Instagram Stories launches cross-posting to Facebook Stories
From TechCrunch - October 4, 2017

Facebook Stories might not be a ghost town for long. After testing in Portugal last month, TechCrunch spotted the option to syndicate your Instagram Stories to Facebook Stories appearing to US users. Now Facebook confirms this feature is officially rolling out, and everyone should have it soon if not already. The only exception is businesses, since theyre not allowed on Facebook Stories yet.

You now have the option to share your Instagram Stories to your Facebook Stories. Were always working to make it easier to share any moment with the people who matter to you a Facebook spokesperson told TechCrunch. Facebook also told us that while you cant do the reverse, posting Facebook Stories to Instagram Stories, it hasnt ruled that out building that in the future.

The feature should drastically cut down on the annoyance of manually syndicating your Stories, which takes both extra time and can lead to reduced image quality as posts are saved and re-uploaded elsewhere. Stories are supposed to be raw, and created in the moment, but all that cross-posting can steal your attention from what you were doing.

Facebook has effectivally pivoted to Stories, making itthe main destination for posts from Facebook Camera and its augmented reality Camera Effects platform. Todays launch shows Facebook is doubling-down on Stories rather than retreating even though itsbeen off to a bit of a slow start since its global launch in July/

This Snapchat Stories clone has been criticized as redundant, considering Facebook already had Instagram Stories, Messenger Day, and WhatsApp Status. And a daily active user count has yet to be announced for Facebook Stories, despite Instagram touting 100 million just two months after launching in August 2016. Instagram Stories now has over 250 million, just like WhatsApp Status, while Messenger day has over 70 million.

Instagram doesnt disclose the break down of its 250 million users in terms of people who post versus those who just watch, but the roll out of the syndication feature could bring a ton of new content to Facebook Stories, which recently added viewing desktop.Instagram is also bringing Stories viewing and posting to desktop.

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